Design Designing for business outcomes: Great, but is it so simple? The truth to “Designing for Business Outcomes,” is that it’s exactly what we should all be doing, but we don’t have the tools, systems, or mentality in place to make an outcome-driven culture viable in an organization. So how do we solve this?
saas Keep your team focused with continuous feedback (slides from SaaStock 18) Before attending SaaStock I had mixed feelings about going to the conference. Our beta is only 5 weeks old, and I was getting anxious about not working on the product for our existing users. But we thought it would be a great occasion to get feedback and validate some of
product development Build stories, not features No one gets excited at the idea of having another set of credentials to manage. Being safe is the story, and having a password is the feature.
product development When Growth Hacking can slow you down Growth hacking is simple: run experiments to make your product more successful. But it can also be a very effective way to mess up your business.