As a start up, what are the basic things you need to help your brand look good and consistent? How do you do it on a bootstrapped budget? There are a few assets you can start with that will: 1. Help give some rules to your brand that will keep

Going back to what I said last week (Brand as a Living Thing [https://blog.tability.io/building-better-brands-2/]), Brand is more than just a logo and some colors – a brand is everything we make, everything we do, everything we say as a company. This means it stretches beyond what our

We often think about brand as a still image. A logo, a typeface, a color scheme. The portfolio culture we live in makes it seem this way.  The hottest designers on your Instagram or Pinterest feed are the ones who make a lot of nice logos and posters, but not